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A banking rewards program done right.

We were approached by a banking company’s innovation team in May. They were in talks for creating a data-transparent, consumer-empowering rewards program with multiple companies. Our challenge was to create a user-friendly prototype that they could show to many different stakeholders so they could seal the deal.

 

They asked us to take their user research and business goals, and create a prototype in 4 weeks.

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My challenge was to create a User Journey and microframes for a modular prototype.

We started with the main stages of the app. First-time users start with a 1-2-3 Onboarding process. After that, users start on the Rewards Dashboard; to get rewards they select a reward with any of their favorite merchants, then verify their sign up.

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Our client's user research was limited, and they urged us to create a User Journey that could work for anybody. This meant that one of our goals was to reduce as many unnecessary steps as possible and create a toned-down feedback loop so people will enjoy using the app.

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The initial journey was quite long, so we met with our clients to see how we could refine certain stages. We agreed on in-app sign-in’s, a Toggle All feature, and an expedited onboarding process. By simplifying these stages, we were able to expand the journey for different kinds of users.

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I created microframes (or small lo-fi wireframes) for our Visual Experience Designers, Konstantine Pangalos and Meghan Porter, so they could work on the app’s UI while I was still finalizing the User Journey with our clients. We only had 4 weeks to create the prototype, so larger and higher-fidelity wireframes weren’t entirely necessary.

After the microframes were done, our VXDs asked me to dust off my animation skills and create a Praise animation for each sign-up. The client asked for a confetti animation, we agreed, and I was grateful to work with particles in After Effects again.

 

Our project was extended to last another month, but they no longer needed any IXD updates so I left to work on other projects. The clients loved our prototype and our companies started a fruitful relationship together.

Thanks for viewing!

Chris Locke © 2018

Chris Locke © 2018

Chris Locke © 2018

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